Birkenstock Valentin's Day

[Victor Maza]

Freelance Art & Creative Director

[About]

A globally experienced creative based in Amsterdam, working globally. Specialized in culture and lifestyle, shaping bold ideas from concept to production with strong craft, a social mindset and a collaborative spirit.

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[Work]

[WIP] UMBRO [SS26]
[WIP] HOKA [Speedgoat 7]
[WIP] New Era [MLB Heritage]
[WIP] Mahou x LaLiga
Birkenstock [Valentine’s]
Roll-Royce [Spectre]

Angeladorrrm
Massa
Joana Dark Live Show
IA Playground
Shot & Forgot

[Contact]

hello@victormazariegos.com
Instagram

Birkenstock [Valentin’s Day]

[Brief]

Valentine’s Day is often filled with clichés and big romantic gestures. For Birkenstock, the opportunity was to approach the occasion differently, celebrating love in a way that feels more honest, intimate and human.

[Idea]

The idea celebrates love through small, understated gestures. Playing footsie becomes a quiet metaphor for connection; playful, tender and deeply human. Through everyday moments and intimate vignettes, the campaign explores different expressions of love through the feet.

[Output]

The idea lives through film vignettes and stills designed for social media, supported by product photography and stills for web and retail across Europe, with a dedicated in-store activation at the Paris flagship.

[YEET x Birkenstock]

Freelance Art & Creative Director
Art & Creative Proposal, Concept, Shooting and Post-production.

Yeet Creative Team: Paul Mann, Ellie Jackson
Production: Plan Productions
Film: Laura Aguilera
Editor: Ella Turner
Colorist: Wash London
Stills: Laura Allard-Fleischl
Stylist: Charlotte Moss
Stylist Assistant: Ariana Van Estrada