My creative journey started at 16, through music. As a self-taught musician, I learned by experimenting, exploring and figuring things out along the way. What began as a passion for making music gradually grew into an interest in photography, graphic design and filmmaking. That curiosity led me to study Advertising and Art Direction, turning a creative instinct into a professional path while keeping that self-taught, hands-on approach at the core of everything I do.
(2014) I started my career in advertising agencies across Madrid and Barcelona, developing my craft as an Art Director and working with global networks such as Havas, Wunderman Thompson and VML. Over time, my role naturally evolved towards Creative Direction, taking on greater responsibility in shaping ideas, leading projects and bringing creative visions to life.
(2020) I decided to take the leap into freelancing, opening up opportunities to collaborate internationally across major creative hubs. Since then, I’ve worked with independent boutique creative studios such as Rankin, Ear To The Ground and YEET, partnering with fashion, lifestyle and sports brands including HOKA, Under Armour, Umbro and Birkenstock.
(2025) Based in Amsterdam and working internationally, I bring together my background in music, art direction, graphic design and filmmaking through a multidisciplinary and collaborative approach. All these experiences have shaped the way I think and create today, constantly exploring new creative languages, challenging conventions and learning from the people and disciplines around me.
I approach every project with a distinctive creative eye, a strong sense of visual taste and the confidence to push ideas further. I’m drawn to bold concepts, clean aesthetics and visually striking work, always backed by thoughtful craft and a high standard of execution.