FSTVLB 25 — Victor Maza

Voll-Damm [FSTVLB 25]

[Brief]

Voll-Damm is a bold, double-malt beer for true connoisseurs. After the success of our retro jerseys in 2024, the demand for a follow-up was huge. But with a cultural scene flooded by jerseys, the challenge was simple: find a new way to stand out.

[Idea]

We decided to reclaim the occasion with something bolder and more refined: the first-ever official festival shirt. Because Voll-Damm is not just any beer, it’s the beer for great occasions. In collaboration with independent fashion designer ByLeguard, we created a handcrafted, locally produced, 100% cotton white shirt. A timeless design blending urban and office aesthetics, sober yet iconic, crafted to embody Voll-Damm’s character and elevate the festival look.

[Output]

A social and outdoor campaign amplified through influencer collaborations and PR, positioning the Voll-Damm x FSTVL B shirt as a cultural statement. The campaign generated strong visibility both online and in the streets, with the shirt quickly becoming a must-have piece and consolidating Voll-Damm’s role as the brand that sets trends in the festival scene.

[VML Barcelona x Voll-Damm]

Senior Creative & Lead Art Director.
Art & Creative Proposal, Concept, Shooting and Post-production.

VML Creative Team: Irene Vidal, Berta Adillón, Raul Sànchez
Director: Jordi Lops
DOP: Puxxo
PP: Artasans
Campaign photography: Souto
Festival photography: Nil Ventura
Fashion Designer: ByLeguard
Manufacturer: Hilo Studio
Talents: Alba Miró, Gat Noir