New Era MLB Heritage — Victor Maza

[Victor Maza]

Art & Creative Director

[About]

Amsterdam-based Art & Creative Director working internationally across culture, lifestyle and sport. Shaping ideas from concept to production through a distinctive creative vision, a strong visual sensibility and a hands-on approach to craft and collaboration.

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[Work]

[WIP] HOKA x JD [Block 01]
[WIP] Under Armour Football
Birkenstock [AW26]
Birkenstock [SS26]
Birkenstock [Member Days]
Birkenstock [Valentine’s]
Estrella Damm [Match Day]
HOKA [Clifton Pro]
HOKA [Speedgoat 7]
HOKA [Global Running Day]
HOKA x Zalando [Clifton 11]
Lidl [Heels]
Mahou x LaLiga

[Personal]

Angeladorrrm
Massa
Shot & Forgot

[Contact]

hello@victormaza.com

New Era [MLB Heritage]

[Brief]

New Era set out to launch the SS26 MLB Heritage collection with a clear social first mindset. The objective was to create content-driven stills and motion that feel native to social platforms, with a strong European lifestyle focus.

[Idea]

The campaign brings the new collection line closer to a European audience through elevated yet real, social first content where the product lives naturally within everyday life. The series opens with Mathis, a chef and content creator based in Rouen, as the first protagonist. Surrounded by his city, his rhythm and his personal style, he shows how the cap becomes an organic part of contemporary European life, close to everyday reality yet elevated in its expression.

[Output]

The content is designed to live across Instagram and TikTok, with selected assets adapted for retail environments. Built with a social first mindset, the stills and motion pieces work as modular content formats that translate seamlessly from social platforms to New Era’s own channels and in-store touchpoints

[New Era x Plan Productions]

Freelance Art & Creative Director
Art & Creative Proposal, Concept, Shooting and Post-production.

Team: Neha Sivakumar, Cal Caron, Charlotte Anderson, Jake Perry
Film: Brune Maubert
Stills: Pep Perez Guarro
Talent: Mathis Molinie
Stylist: Jake Hunte
Stylist Assistant: Anaïs Gillot
HMU: Juliette Gay