AMG 55 Years — Victor Maza

[Victor Maza]

Art & Creative Director

[About]

Amsterdam-based Art & Creative Director working internationally across culture, lifestyle and sport. Shaping ideas from concept to production through a distinctive creative vision, a strong visual sensibility and a hands-on approach to craft and collaboration.

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[Work]

[WIP] HOKA x JD [Block 01]
[WIP] Under Armour Football
Birkenstock [AW26]
Birkenstock [SS26]
Birkenstock [Member Days]
Birkenstock [Valentine’s]
Estrella Damm [Match Day]
HOKA [Clifton Pro]
HOKA [Speedgoat 7]
HOKA [Global Running Day]
HOKA x Zalando [Clifton 11]
Lidl [Heels]
Mahou x LaLiga

[Personal]

Angeladorrrm
Massa
Shot & Forgot

[Contact]

hello@victormaza.com

AMG [55 Years]

[Brief]

To celebrate its 55th anniversary, AMG set out to create a campaign that honored its history and the people, cars, and mindset that made it legendary.

[Idea]

We built a content platform around the core idea that defines AMG: changing the game. This philosophy has driven the brand since day one, present in every engine, every innovation, and every person behind the badge. Instead of simply looking back, we told a story of evolution and disruption. From breakthrough models to bold personalities, each piece of content reflected how AMG has continuously redefined performance and attitude for over five decades.

[Output]

The campaign lived entirely online, anchored by a dedicated landing page and expanded across social media through a series of reels. Each video spotlighted iconic moments and people from the AMG universe, bringing its legacy to life for a new generation of fans and drivers.

[Rankin x Mercedes-AMG]

Freelance Senior Creative
Art & Creative proposals & development, Post Supervision.

Director: Luke Lokan & Jordan Rossi
Photographer: Jordan Rossi
Retouch: True Black Studio