[Personal]

Angeladorrrm
Massa
Shot & Forgot

[Contact]

hello@victormaza.com

Voll-Damm [We Are Voll Friends]

[Brief]

Voll-Damm asked us to refresh its classic bottle-neck collection mechanic, where consumers trade in labels for rewards. But in an increasingly saturated market, this approach had lost its spark. We needed to bring new relevance and energy to the idea.

[Idea]

Only true double malt lovers would go the extra mile to collect neck labels. So instead of a prize, we gave them a statement. A custom-made fashion piece that turned their love for bold beer into something wearable. Designed in collaboration with the irreverent We Are Not Friends, it was part streetwear, part attitude, an unexpected crossover between craft and style.

[Output]

A fully digital campaign built around the design and drop of the garment, introduced through a series of fashion films, behind-the-scenes content, and collaborations with both the creators and influencers as part of the cast. The campaign used fashion as a storytelling vehicle for character, attitude, and belonging, turning a once-standard promotion into a cultural moment. The campaign flew off the shelves in record time, turning a simple promo into a cultural moment that reconnected fans with the brand’s bold spirit.

[VML x Voll-Damm]

Senior Creative & Lead Art Director
Art & Creative Proposal, Concept, Shooting and Post-production.

VML Creative Team: Paco Badia, Pipo Virgos, Irene Vidal, Berta Adillón, Manuel Guillén, Sergi Bosque, Alejandro González.
Director: Fran Bacardit
DOP: Alex Pizzigallo
PP: La Rectoría
Photography: Malena Sueiro